"Number 98 in ‘F’ series raked in Dh2.4 million after intense bidding by eager buyers at the 55th auction of distinguished car number plates organised by the Roads and Transport Authority (RTA) on Thursday." (Full article here.)
As to why such interest in plates: “It is all about competition and status. I have been a regular in these auctions for quite some time now. Having good numbers on our cars is a special thing for us and is a matter of pride and prestige,” quipped a UAE national who declined to give his name.
I posted earlier about a dh 11 million plate sold at auction, proceeds going to charity. (No such altruism at this auction, apparently.) My question still remains -- how did license plates and mobile numbers become status symbols? There is nothing inherently compelling about these things. It would be interesting to know the origins.